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FORCE is a 80-page monthly print magazine (with an Internet edition that can be viewed at
www.forceindia.net) on national security and defence with focus in nine areas: the defence forces, their professional, operational and personnel needs; procurements by imports and indigenisation; nuclear weapons, delivery systems and non-proliferation regimes; revolution in military affairs; terrorism and counter-terrorism; intelligence; paramilitary forces; strategic and geo-political issues in South Asian region; and the impact of outside powers on the region. However, of these nine areas, the focus of
FORCE remains the defence services and their requirements.
For this reason, in every issue, FORCE pays attention to procurements by the armed forces in the light of the new procurement policy of the government of India.
FORCE is not a mere collection of opinionated articles, it is lively and reader-friendly with human interest stories pertaining to the defence forces. Our endeavour has been to reach out to as large a readership in the niche segment (decision-makers) as possible, both in India and abroad, apart from generating interest about national security issues amongst general readers.
Who Reads FORCE
Since its launch in August 2003, FORCE has managed to grab the right eyeballs within the government of India — the political class as well as the bureaucracy —, and the top leadership of the armed forces. Today, FORCE has the largest subscription base from within the three defence services in India. FORCE is also read keenly in the industry, by the policy-makers, the strategic community and the general readers, basically those who determine public opinion.
While FORCE is essentially a subscription-based magazine, it is also available on stands in important stores in major Indian cities like New Delhi, Bangalore, Hyderabad, Mumbai, Pune, Cochin, Chennai, Vadodara, Ahmedabad, Chandigarh, Jallandhar, Ludhiana, Calicut, Agra, Bathinda and the state of
Jammu and Kashmir.
For readership profile of FORCE see the following pie-charts.
What people say about FORCE
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Packaged as a full colour consumer magazine, the FORCE publication demonstrates how foreign policy and security concerns are becoming more mainstream topics of discussion.
FORCE’s broad approach to security is an improvement on the alarmist tone often struck in Indian newspapers and magazines. At more than a dollar per issue, FORCE costs roughly half of what Time and Newsweek cost on Indian newsstands.
in the days ahead.
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Foreign Policy Journal
Washington DC |
A monthly glossy magazine on national security patterned after the internationally respected Jane Defence Weekly, FORCE, combines in depth reporting with critical analyses, a rarity in Indian defence reportage. FORCE is aimed, not just at the soldier or the scholar, but also the diplomat and the arms merchants. The articles are exhaustive, and some have archival value which portends well for such a magazine.
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The Hindustan Times
(India’s leading English daily newspaper) |
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